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Global Experience. Real Insights

360 Agency Berlin.

With over 12 years of experience in creative and media strategy, 360 Agency Berlin shares insights drawn from global campaigns developed for international brands. The podcast translates this experience into actionable thinking, helping marketers understand how integrated agencies operate at scale, how creative and media alignment drives performance, how brands can build relevance without fragmentation, and how global strategies adapt to local markets.

This is not theoretical marketing—it is an experience-led perspective that empowers marketing professionals and brand leaders to drive real results in an increasingly complex global landscape.

Beyond Your Campaigns
Pan-European Campaign

Client: European Union / sequa GmbH
Markets: France, Belgium, Netherlands, Germany, Spain, Italy.

The “Beyond Your Clothes” campaign was developed as part of the SMART Textile & Garments project, funded by the European Commission. The objective was to raise awareness about the environmental and social impact of fast fashion across Europe.

Results at a Glance:

9.7 million+ users reached
10x overdelivery vs initial KPIs
Pan-European deployment across digital, social, offline & PR

Client: European Union / sequa GmbH
Markets: France, Belgium, Netherlands, Germany, Spain, Italy.

Results at a Glance:

9.7 million+ users reached
10x overdelivery vs initial KPIs
Pan-European deployment across digital, social, offline & PR

Integrated Creative & Media Strategy

To maximize reach and engagement, 360 Agency Berlin designed a fully integrated creative and media ecosystem, combining digital innovation with offline activation. Immersive Digital Experience A fully interactive parallax website was developed to educate users through an engaging and accessible storytelling format with a content was supported by verified research from ILO, UNICEF, and Greenpeace, ensuring credibility and educational impact.

Integrated Creative & Media Strategy

Digital Display & Social Media Activation

The campaign revealed the hidden environmental and social costs behind fast fashion through: Digital display advertising Organic & paid social content Multi-platform storytelling (TikTok, Instagram, Facebook, YouTube) Different content layers were designed to engage both fast-fashion consumers and sustainability-conscious audiences

Guerilla & Outdoor Advertising

To reinforce relevance and impact, the campaign extended into offline guerrilla activations: Chalk graffiti installations near points of purchase Local artists across multiple countries (Nasca – Germany, Manu Reyes – Mexico, Destroy Trash – Spain, Sevi Smee – Berlin) This offline execution amplified word-of-mouth and was supported by digital reach amplification.

Guerilla & Outdoor Advertising

Influencer Marketing and Community Growth

A global network of 244 sustainability-focused influencers was activated ahead of launch. The campaign achieved: 96,400 Instagram followers 73,400 TikTok followers Built from scratch within a few months

Inspiration meets Performance

The second campaign phase focused on solution-based storytelling, promoting: Repair Upcycling Sustainable consumption habits This approach successfully combined education, inspiration, and performance, delivering record-breaking cost-efficiency and engagement.

Services

KEEN Footwear
INTEGRATED CREATIVE & MEDIA CAMPAIGN

Client: KEEN Footwear
Markets: Germany
Scope: Creative Strategy · Media Planning & Buying · Digital · Social Media · Outdoor · Experiential

Context & Challenge

KEEN Footwear is an internationally recognized outdoor brand committed to sustainability, environmental responsibility, and conscious consumption.

The initial campaign was designed as a large-scale integrated activation, combining:

72 outdoor placements across four major German cities (Berlin, Frankfurt, Hamburg, Dresden)
A strong digital and social media amplification
A guerrilla experiential activation designed to connect sustainability values with real-world action

Shortly before launch, the COVID-19 pandemic disrupted media environments, consumer behavior, and physical mobility—forcing a complete rethink of the original strategy.

Client: KEEN Footwear
Markets: Germany
Scope: Creative Strategy · Media Planning & Buying · Digital · Social Media · Outdoor · Experiential.

Client: KEEN Footwear
Markets: Germany
Scope: Creative Strategy · Media Planning & Buying · Digital · Social Media · Outdoor ·
Experiential

Strategic Response & Adaptation

At a very early stage, 360 Agency Berlin anticipated the structural impact of the pandemic and led a full strategic reconfiguration of the campaign. This included: Immediate media strategy recalibration Renegotiation of offline placements and timelines Reallocation of budgets toward digital and social platforms Creative adaptation to ensure relevance, sensitivity, and continuity Rather than pausing the campaign, we transformed it into a context-aware activation, preserving brand visibility while strengthening message authenticity.

Strategic Response & Adaptation

Creative Concept

The core creative idea focused on post-purchase engagement and tangible action. To extend the campaign beyond traditional advertising, 360 Agency Berlin designed and produced “Detox Our Planet” seed bombs, distributed as part of the activation. This initiative allowed consumers to: Participate in a symbolic yet real environmental action Extend the brand experience beyond the point of sale Connect KEEN’s sustainability commitments with everyday behavior

Integrated Experience & Brand Impact

Our brand consultancy identified the importance of building a long-term emotional and ethical connection with consumers, rather than relying solely on awareness metrics. The activation successfully: Reinforced KEEN’s sustainability positioning Delivered a coherent experience across digital, social, and experiential touchpoints Strengthened post-purchase brand engagement Maintained campaign momentum during an unprecedented global disruption

Integrated Experience & Brand Impact

Services

DRIVY (Now GETAROUND)
PAN-EUROPEAN TV LAUCH CAMPAIGN

Client: Drivy / Getaround
Markets: Europe
Scope: Creative Strategy · Copywriting · TV Production · Post-Production · Media Coordination

Context & Market Insight
At the time of launch, Drivy was the leading car-sharing platform in Europe, operating within a broader shift toward the sharing economy and more sustainable urban mobility.

A key insight shaped the campaign:

290 million cars in Europe remain parked 93% of the time.

This inefficiency highlighted a powerful opportunity to reposition car ownership and introduce car sharing as a smarter, more sustainable alternative.

Client: Drivy / Getaround
Markets: Europe
Scope: Creative Strategy · Copywriting · TV Production · Post-Production · Media Coordination

Context & Market Insight

Strategic Objective

The objective of the campaign was to: Establish Drivy as a mainstream mobility solution Educate audiences on the inefficiencies of private car ownership Build brand awareness at scale through high-impact TV advertising Adapt messaging specifically for the German market, while maintaining European relevance

Strategic Objective

Creative & Messaging Strategy

360 Agency Berlin developed the campaign’s core messaging and taglines for Germany, ensuring clarity, relevance, and cultural resonance. Our scope included: Creative adaptation for local audiences Copywriting and narrative structuring Coordination of post-production and broadcast-ready delivery The creative approach translated a complex mobility concept into a simple, accessible, and memorable story, designed for mass-market understanding.

Media Deployment & Scale

The campaign was deployed as a large-scale TV activation, ensuring maximum reach and credibility: Broadcast across 17 TV channels Activated in 11 European destinations Timed for optimal audience exposure TV was deliberately chosen as the primary medium to position Drivy as a trusted, established, and scalable brand, not a niche digital service.

Media Deployment & Scale

Execution & Delivery

360 Agency Berlin managed the full execution process, including: Creative direction and production oversight Post-production coordination TV uploads and technical delivery Project Team: Project Manager: Alexander Olenga Copywriting: Christian Herde & Martin Gosch Creative Direction: AH

Services

HERNEST
BRANDING, CREATIVES & DIGITAL

Client: Hernest
Scope: Brand Positioning · Creative Direction · Digital Campaign
Hernest is a contemporary sleepwear brand redefining modern comfort through timeless design, refined craftsmanship, and responsible production.

The brand operates at the intersection of luxury, sustainability, and longevity.

Client: Hernest
Scope: Brand Positioning · Creative Direction · Digital Campaign

Brand Context

Strategic Approach

360 Agency Berlin supported Hernest with a brand-first digital approach, ensuring that sustainability was communicated not as a trend, but as an intrinsic brand value. Our strategy focused on: Elevating product perception through refined visual storytelling Translating ecological commitments into a clear and credible narrative Preserving a premium brand aesthetic across all digital touchpoints

Strategic Approach

Creative & Material Storytelling

All Hernest garments are produced using TENCEL™ Lyocell fibers, recognized for their: Environmentally responsible closed-loop production process Reduced water consumption High comfort and durability This material choice was central to the storytelling, reinforcing Hernest’s commitment to conscious luxury without compromising on design or comfort.

Sustainable Ecosystem

Beyond the garments themselves, Hernest’s sustainability commitment extends across its entire ecosystem: 100% recyclable or reusable packaging Responsible sourcing of labels, hang tags, and shipping materials 360 Agency Berlin ensured these elements were seamlessly integrated into the brand narrative, strengthening credibility and transparency.

Sustainable Ecosystem

Digital Campaign Execution

The digital campaign was designed to: Support brand visibility and desirability Build long-term trust with sustainability-aware consumers Maintain a cohesive, premium visual identity Rather than focusing on short-term performance tactics, the activation emphasized brand equity, consistency, and longevity.

Services

HEINEKEN
GLOBAL 360 DEGREES VIDEOS

Client: Heineken
Markets: 12 countries
Scope: reative Concept · 360° Video Production · Global Digital Activation
As a global brand built on human connection, Heineken sought to explore new digital formats capable of bringing people together across borders, cultures, and physical distance.

Client: Heineken
Markets: 12 countries
Scope: reative Concept · 360° Video Production · Global Digital Activation

Campaign Context

The challenge was to create a shared brand experience that could transcend geography, while remaining immersive, emotionally engaging, and scalable across multiple markets.

Campaign Context

The challenge was to create a shared brand experience that could transcend geography, while remaining immersive, emotionally engaging, and scalable across multiple markets.

Creative Concept & Innovation

As a global brand built on human connection, Heineken sought to explore new digital formats capable of bringing people together across borders, cultures, and physical distance. The challenge was to create a shared brand experience that could transcend geography, while remaining immersive, emotionally engaging, and scalable across multiple markets.

Creative Concept & Innovation

Global digital deployment

The campaign was launched simultaneously across 12 countries, leveraging online platforms to maximize reach and accessibility. Key considerations included: Cultural neutrality and universal storytelling Scalable creative execution across markets Seamless digital distribution The 360° format ensured consistency of message while allowing local audiences to engage with the content in a highly personal way.

Global digital deployment

Services

Water integrity network
PRINT, PR & EDUCATIONAL CONTENT

Water integrity network
PRINT & PR

Client: Water Integrity Network
Markets: International
Scope: Print Communication · PR · Educational Content

Context & Mission

Water Integrity Network (WIN) leads international initiatives bringing together governments, civil society, and corporates to protect natural water resources through transparency, accountability, and collective action.

The challenge was to communicate complex governance and integrity topics in a way that was clear, actionable, and accessible across multiple stakeholder groups.

Client: Water Integrity Network
Markets: International
Scope: Print Communication · PR · Educational Content

Strategic & Creative Approach

360 Agency Berlin developed didactic print and communication materials, designed to: Support training and capacity-building initiatives Facilitate dialogue between institutions and local communities Translate policy and governance frameworks into practical guidance

Strategic & Creative Approach

Execution & Impact

The materials were distributed to: Local populations National administrations Corporate stakeholders Strengthening shared responsibility for sustainable water management while supporting local economic development.

IRON MAN
CINEMATIC CONTENT & DIGITAL BRAND STORYTELLING

Cinematic Content & Digital Brand Storytelling

Client: IRONMAN
Markets: Germany / International
Scope: Creative Direction · Video Production · Digital Content Strategy

Context & Brand Objective

IRONMAN is one of the world’s most iconic endurance sports brands, known for pushing human limits through discipline, resilience, and performance.

The objective of this activation was to capture the emotional intensity and natural beauty of the IRONMAN experience, while creating high-impact visual content for digital and broadcast use.

Cinematic Content & Digital Brand Storytelling

Client: IRONMAN
Markets: Germany / International
Scope: Creative Direction · Video Production · Digital Content Strategy

Cinematic Content & Digital Brand Storytelling

Client: IRONMAN
Markets: Germany / International
Scope: Creative Direction · Video Production · Digital Content Strategy

Creative & Production Approach

360 Agency Berlin led the creative direction and on-location production, capturing cinematic footage in Rügen, Germany, a location known for its dramatic chalk cliffs, forests, and Baltic Sea landscapes. The creative approach focused on: Authentic athletic performance Immersive natural environments Emotional storytelling through movement and effort Multiple high-quality videos were produced in a single shooting day, maximizing efficiency without compromising cinematic quality.

Creative & Production Approach

Digital & Broadcast Development

The content was designed for: Online platforms Social media Broadcast usage Ensuring flexibility, scalability, and long-term usability across IRONMAN’s digital ecosystem.

Services

LUXOFT / DAIMLER
Integrated Innovation & Brand experience

Client: LUXOT / DAIMLER
Markets: Germany / Europe
Scope: Brand Experience · Creative Strategy · Digital Platform · Media Strategy · OOH · Cinema · PR · Event
As a global leader in digital engineering and automotive innovation, Luxoft, part of the Daimler ecosystem, launched Berlin 2040—a forward-looking initiative exploring the future of mobility, urban life, and automotive technology.

Context & Strategic Vision

As a global leader in digital engineering and automotive innovation, Luxoft, part of the Daimler ecosystem, launched Berlin 2040—a forward-looking initiative exploring the future of mobility, urban life, and automotive technology. The project addressed critical industry questions, including: CO₂ emissions reduction Shared mobility models Autonomous and connected vehicles Sustainable urban transportation The challenge was to translate this complex vision into a clear, accessible, and engaging brand experience for diverse stakeholders.

Context & Strategic Vision

Strategic Approach

360 Agency Berlin designed a 360° integrated communication strategy, ensuring that innovation, sustainability, and future thinking were communicated with clarity and impact. Our role was to: Structure a compelling narrative around future mobility Create a central digital platform to articulate Luxoft’s vision Deploy a multi-channel media ecosystem to reach audiences at different stages of their journey

Digital Experience & Story Telling

At the heart of the campaign, 360 Agency Berlin developed a dedicated immersive landing page, designed as a strategic storytelling hub. The platform allowed audiences to: Explore Luxoft’s future-oriented vision Understand complex automotive and technological concepts Engage with content through an intuitive, narrative-driven interface The digital experience acted as the foundation for all other campaign activations.

Digital Experience & Story Telling

Integrated Media Deployment

To maximize reach and reinforce message consistency, the campaign was activated across complementary online and offline channels, including: Digital advertising Outdoor (OOH) Cinema PR and event support Media planning was designed to balance reach, frequency, and contextual relevance, ensuring exposure at key moments throughout the consumer and stakeholder journey.

DO YOU GREEN
EUROPEAN BRAND STRATEGY & SOCIAL MEDIA CAMPAIGN

DYG EUROPEAN BRAND STRATEGY & SOCIAL MEDIA

Client: Do You Green
Markets: Europe
Scope: Brand Strategy · Creative Direction · Social Media Campaign · Media Implementation
Do You Green is a European sustainable fashion brand redefining underwear production through innovative natural materials and responsible manufacturing. The brand’s products are made from pine tree fibers, a material requiring significantly less water than traditional cotton and offering a soft, breathable, and durable alternative entirely produced in France.

Client: Do You Green
Markets: Europe
Scope: Brand Strategy · Creative Direction · Social Media Campaign · Media Implementation

Brand Content

The objective of the campaign was to support Do You Green’s European launch by: Establishing a clear and credible sustainable brand positioning Reviewing and optimizing digital touchpoints Building awareness and desirability through social media Translating material innovation into an accessible consumer narrative

Strategic Objective

Creative & Brand Strategy

360 Agency Berlin led the brand and creative strategy, ensuring that sustainability was communicated with clarity and elegance rather than technical complexity. Our work focused on: Clarifying the brand’s purpose and values Creating a refined and consistent creative direction Aligning visual storytelling with the brand’s ecological commitments The narrative balanced innovation, comfort, and responsibility, reinforcing Do You Green’s differentiation in the sustainable fashion space.

Social Media Activation

Social Media & Digital Activation The campaign was deployed as a social-first digital activation, designed to: Engage sustainability-aware audiences Build credibility through transparent storytelling Establish a strong visual identity across platforms Content emphasized material innovation, French craftsmanship, and everyday comfort, ensuring relevance and emotional connection.

Social Media Activation

Services

MINSPACE
DIGITAL & SOCIAL MEDIA LAUNCH CAMPAIGN

Client: Mindspace
Markets: Germany
Scope: Creative Assets · Digital Campaign · Social Media · PR

Context & Objective

Mindspace is a global coworking brand known for its design-led workspaces and community-driven approach.

The objective of the campaign was to support the launch of new locations in Germany, building awareness and engagement among professionals, entrepreneurs, and companies.

Digital & Creative Strategy

360 Agency Berlin developed a social-first digital campaign, supported by online display and PR activation. Our approach focused on: Creating visually distinctive assets Highlighting the experiential value of Mindspace locations Driving awareness and interest through digital channels

Media Deployment

The campaign was deployed across: Instagram Facebook LinkedIn Twitter Ensuring reach among both B2C and B2B audiences.

Execution & Delivery

Producer: 360 Agency Berlin Art Direction: Andrea Henao Project Management: Martin Gosch

Services

Awards

Lumm

WINA

Excellence

WINA Award

World Independent Advertising Award. 360 Agency Berlin and 360 Agency Europe team flew to Dubia to receieve SILVER for the 'Beyond Your Clothes' Campaign. Client: The European Commission. Category: Cause / Better World.

LUUM Award

The Luum Award is the first global award dedicated to environmental Consciousness. The team flew to Geneva to pick up their GOLD prize. Client: The European Commission. Category: Institutional Commission.