360 Agency Berlin is seeking a PR Specialist to collaborate on a wide range of communication projects mainly related to branding & sustainability. The position is initially offered on a freelance basis or under a fixed-term contract.

Role Overview:

The PR Specialist will drive all public relations activities for 360 Agency Berlin and 360 Agency Europe, with a strong focus on sustainability, ethical business practices, and responsible brand communication. This role requires a strategic storyteller who can translate complex sustainability topics into compelling narratives for mainstream audiences across Europe.

The ideal candidate is deeply connected within the European media landscape — from top‑tier consumer publications and lifestyle magazines to major TV networks and digital platforms — and knows how to secure meaningful, high‑impact coverage.

Key Responsibilities

Strategic PR & Sustainability Communication

• Develop and execute PR strategies that position 360 Agency Berlin and 360 Agency Europe as leading sustainability‑driven creative agencies.

• Craft clear, credible, and engaging messaging around sustainability initiatives, certifications, and client projects.

• Ensure all communication aligns with the agency’s ethical and environmental values.

Media Relations Across Europe

• Maintain and grow strong relationships with journalists, editors, producers, and influencers across European markets.

• Secure coverage in lifestyle, consumer, business, sustainability, and advertising/marketing media.

• Coordinate interviews, press briefings, and media opportunities for agency leadership.

• Manage press lists, media monitoring, and reporting.

Content Creation & Press Materials

• Write press releases, media kits, Q&As, op‑eds, thought‑leadership pieces, and award submissions.

• Translate sustainability topics into accessible, engaging stories for broad audiences.

• Support the creation of case studies and PR assets for client campaigns.

Campaign Support & Amplification

• Collaborate with creative, strategy, and account teams to amplify campaign launches across Europe.

• Identify PR angles that elevate client work, especially sustainability‑driven campaigns.

• Coordinate with local partners and media contacts to ensure consistent messaging across markets.

Events & Thought Leadership

• Support the organization of press events, roundtables, sustainability forums, and industry conferences.

• Position agency leaders as speakers and experts in sustainability, creativity, and responsible advertising.

Required Skills & Experience

• Proven experience in PR within the sustainability, advertising, lifestyle, or consumer sectors.

• Strong network of media contacts across Europe (print, digital, TV, radio, influencers).

• Deep understanding of sustainability topics, ESG trends, and responsible communication standards.

• Exceptional writing and storytelling skills in English; additional European languages are a plus.

• Ability to manage multiple markets, deadlines, and stakeholders with precision.

• Confident, proactive communicator with a collaborative mindset.

What We Offer

• A mission‑driven environment committed to sustainability and ethical communication.

• The opportunity to shape the public voice of Europe’s first 100% sustainable creative agency.