LUXOFT - GET INTO LUXOFT Campaign - February 2018 -
Cinema, Outdoor, Digital Campaign
Luxoft is creating the future of the automotive industry with a project called Berlin 2040, this initiative has for goal to address questions of the future of the industry such as reduction of CO2 emissions, Vehicles sharability, automated conduct) . For this purpose 360 Agency Berlin created a 360 degrees landing page enabling to understand the vision and proposal of Luxoft.
For this campaign 360 Agency Berlin has built the strong media strategy, planning and buying across off-line and online platforms.
An entirely integrated campaign has been built to touch the audience during different points of their consumer journey, hence Digital, outdoor and cinema have been planned together to increase reach and Frequency and enable a consistent message across various but complementary platforms.
DRIVY - Launch Campaign
360 Agency Berlin worked on the strategy, the creative development and post production - Mars 2017- Launch Campaign across 17 different TV channels and 11 destinations.
290 millions cars in Europe, spend 93% of their time parked. In this current conjuncture of mass production and wastage, and, with the raise of shareability economy, Drivy developped a very clever particular to particular car rental service. Drivy is the leader in France and shall keep this leading position in other European markets . 360 Agency Berlin, created the taglines for the German market and adapted the content to this target audience, providing services from Copy writing to post production and TV Uploads.
TV campaign across 17 Channels, 11 destinations - Mars 2017.
DO YOU GREEN - The Supernatural Power of Organic Lingerie
360 Agency Berlin worked on building the brand strategy, reviewing the online properties, building the creative development and supporting the post production process - European Launch in September 2016.
Do you green is an ecological brand which produces all their underwear from pine tree, which requires less water than coton to be processed. The material is very soft and made in France as well the as the dentelle that they use in their collection.
360 Agency Berlin worked on the strategy, the creative development and media the implementation - September 2016 - Online Campaign.
LG Vanity fair - L Style Campaign -
Print & Online Campaign
Originally a Print execution this campaign benefited of an online extension as part of a negotiated added-value. The post campaign qualitative research determined that the purchase intention increased by 21% against the identified Target Audience.
LG L Style - Vanity Fair Behind the scene campaign was an LG and Mindshare initiative, supported by Claire Singer from the Vanity Fair side. This campaign jointed a print advertorial, a DPS ad in the print version of the newspaper and a video deployed in the tab of the Vanity Fair magazine, The campaign has been successfully measured by a dense and precise post qualitative research.
London Business - Online DSP Campaign
Campaign promoting 7 different schemes across 13 different target audiences. The success of this campaign has been delivered through DSP and Look alike targeting technology, calculating very precisely the ROI and enabling to optimize a very cost effective campaign.
BALMAIN - Ivoire de Balmain
Online & print Campaign
PHOTOGRAPHER : DAVIS SIMS / SET DESIGN : MAX BELHOUSE & SAMIRA SALMI
Mind Co-working Space- The Launch Campaign
Online campaign seeded in social networks and online display, to support the launch of two new working spaces in Germany.